So I’m driving down US 1 on my way home from St. Augustine, when I see this monster inflatable. I could’t help but grab a quick picture on my way back. I’m not looking for a hot tub and really don’t have anywhere to put one, but I really wanted to stop here just because of the rubber duck.
You can send me direct mail. I’ll take it right from the mailbox to the recycling bin. You can send me an email. It’ll go right to my spam. You can try to call or message me. I won’t answer your call. I’ll scroll right by your ad on social media. You can come knock on my door. I won’t even open the door to say, “No, thank you.”
But put a huge inflatable yellow rubber duck alongside of the road, and suddenly I’m interested. You’ve got my attention. I had to take a picture. And when I’m interested in getting a hot tub, you’ll probably be the first place I think of.
There is a marketing lesson in here somewhere. The visual, the outrageous, and the humorous makes for effective advertising. This world is way to serious. Give me a reason to smile, and I’ll little to your pitch. Fill up my mailbox, my newsfeed, or my inbox, and you’re nothing more than spam to me.
Give me something that makes me laugh. Or makes me say, “Whoa.” Or causes me to reach for my camera to get a picture. That’s how you get my attention.
Waite for it... 