After about a year of making custom iced sugar cookies for birthdays, showers, weddings, and holidays, we decided to sell as a vendor at a fall festival. The one we picked was a big one, with a big up front fee, and a big historic crowd. We baked, decorated, and wrapped up hundreds of fall and Halloween cookies that were sure to sell like hotcakes.
That event never happened. Weather predictions, which in Florida are always accurate (lol), called for severe thunderstorms that weekend, so on Wednesday we got the message that it was rescheduled for February. February? None of what we baked would keep till or sell in February. We got our fee back, but what about all those cookies?
We hurriedly discounted our inventory for some of our faithful customers and were able to sell a decent amount of product. But driving through town, we saw a sign for another fall festival at a local private school. When I stopped in the front office, they told me they had no room for any more vendors. But when I stopped back a second time with some sample cookies, we were in!
The festival was just four hours for a single day, probably a better first time event for us. The morning was gray and drizzly, but we headed over with our tables, tent, and cookies, setting up in the school parking lot with lots of other vendors.
We got our tent, tables, banners, and cookie displays set up in about forty-five minutes. I thought our set up looked nicer than most of the others around us. Maybe I’m partial, but we had nice colors, displays, and banners. In any event, we were ready for the onslaught of cookie lovers!
We didn’t sell out, but we didn’t do badly for our first time out. Our most popular cookies were traditional ones, like peanut butter, chocolate chip, snickerdoodle, and one with M&Ms. We sold some of the printed and decorated iced sugar cookies, but not as many as we thought.
Many people came by and asked, “Are those all cookies?” Yeah, that’s all we sell! I guess some of the square cookies printed with fall designs looked like coasters. We also had lots of princesses, unicorns, and mermaids, along with sports themed cookies. Add to that lots of “drip” baseball, soccer, and football designs, and we had everything kids were looking for.
A good number of people asked about custom orders and took business cards. We saw several families I haven’t seen in years with kids who had grown up so quickly. I think the best part of the day was talking to people from the school, the community, and other vendors.
As I expected, we learned a lot from our first vendor event.
Most people paid with cash. But I also learned how to work the hardware to accept credit card payments. Some used their card for a two dollar purchase.
Basic cookies sold well. The seasonal cookies didn’t really make a splash. Cute cookies did ok. It’s really hard to figure out what people will buy. When you’re selling a product with a short shelf life, that’s important!
Our set up and tear down was easier than we thought. There are a few things we want to get for a better display next time.
I enjoyed this first vendor event. I liked talking with people and talking about our product and how we made everything. We didn’t expect to make a lot of money. Some of the day was for exposure, to secure future orders.
We asked a lot of people what we should make and how much would sell. The many different answers we got didn’t help at all. I’ll bet any vendor has great days and awful days, without much rhyme or reason. It’s all part of the adventure.
If you’ve read this far, you probably want to learn more about and order our cookies. Just go to backseatgracebakery.com!
Waite for it... 