Some high ticket items at…Costco?

Clearly a power shopper

Not quite a power shopper

You don’t really know you need anything at Costco until you get there. Once you begin wandering the aisles, you suddenly realize you need socks, razors, many, many rolls of paper towels, croissants, berries and coffee pods.

And maybe even jewelry. Until yesterday’s trip, I had never thought to browse the jewelry counter at Costco. But on our way towards the registers, we stopped just to see what they had. I was impressed. An $8,000 watch. A $44,000 diamond ring in a platinum setting. Wow. Really? At Costco?

Would anyone really drop that much money on an item at Costco? Would anyone with that kind of money really be shopping at Costco in the first place? My gut reaction is, “Of course not.” But then again, would they really carry inventory that never sold?

There must be something psychological going on here. Maybe a $25,000 ring looks like a bargain when sitting next to one that costs twice as much. Maybe the $800 watch feels more affordable when next to one you never could afford. Maybe there are just there to make you laugh as you walk away with the $1,000 ring. A sale is a sale, right?

The power shoppers at Costco all push wagons stacked with so much stuff they cannot possible see where they are going. Better get out of the way. The real Costco members buy 30 rolls of paper towels at a time, stock up on twice that much toilet paper, fill their pantry with fifty pound bags of rice, and delight in checking out with a sofa-in-a-box.

I guess I have a lot to learn about discount warehouse shopping.