Posted in cookies, lessons, Life

We learned a lot at our first vendor event

After about a year of making custom iced sugar cookies for birthdays, showers, weddings, and holidays, we decided to sell as a vendor at a fall festival. The one we picked was a big one, with a big up front fee, and a big historic crowd. We baked, decorated, and wrapped up hundreds of fall and Halloween cookies that were sure to sell like hotcakes.

That event never happened. Weather predictions, which in Florida are always accurate (lol), called for severe thunderstorms that weekend, so on Wednesday we got the message that it was rescheduled for February. February? None of what we baked would keep till or sell in February. We got our fee back, but what about all those cookies?

We hurriedly discounted our inventory for some of our faithful customers and were able to sell a decent amount of product. But driving through town, we saw a sign for another fall festival at a local private school. When I stopped in the front office, they told me they had no room for any more vendors. But when I stopped back a second time with some sample cookies, we were in!

The festival was just four hours for a single day, probably a better first time event for us. The morning was gray and drizzly, but we headed over with our tables, tent, and cookies, setting up in the school parking lot with lots of other vendors.

We got our tent, tables, banners, and cookie displays set up in about forty-five minutes. I thought our set up looked nicer than most of the others around us. Maybe I’m partial, but we had nice colors, displays, and banners. In any event, we were ready for the onslaught of cookie lovers!

We didn’t sell out, but we didn’t do badly for our first time out. Our most popular cookies were traditional ones, like peanut butter, chocolate chip, snickerdoodle, and one with M&Ms. We sold some of the printed and decorated iced sugar cookies, but not as many as we thought.

Many people came by and asked, “Are those all cookies?” Yeah, that’s all we sell! I guess some of the square cookies printed with fall designs looked like coasters. We also had lots of princesses, unicorns, and mermaids, along with sports themed cookies. Add to that lots of “drip” baseball, soccer, and football designs, and we had everything kids were looking for.

A good number of people asked about custom orders and took business cards. We saw several families I haven’t seen in years with kids who had grown up so quickly. I think the best part of the day was talking to people from the school, the community, and other vendors.

As I expected, we learned a lot from our first vendor event.

Most people paid with cash. But I also learned how to work the hardware to accept credit card payments. Some used their card for a two dollar purchase.

Basic cookies sold well. The seasonal cookies didn’t really make a splash. Cute cookies did ok. It’s really hard to figure out what people will buy. When you’re selling a product with a short shelf life, that’s important!

Our set up and tear down was easier than we thought. There are a few things we want to get for a better display next time.

I enjoyed this first vendor event. I liked talking with people and talking about our product and how we made everything. We didn’t expect to make a lot of money. Some of the day was for exposure, to secure future orders.

We asked a lot of people what we should make and how much would sell. The many different answers we got didn’t help at all. I’ll bet any vendor has great days and awful days, without much rhyme or reason. It’s all part of the adventure.

If you’ve read this far, you probably want to learn more about and order our cookies. Just go to backseatgracebakery.com!

Posted in lessons, Life

A classic: the cookie scam

Our cottage bakery got an email asking about a cookie order for a corporate event. Other bakers with similar businesses had described these larger-than-usual orders as the real moneymakers.

Our excitement turned to disbelief once we read his request: “25 dozen of a 4-pack of cookies of different flavors with the company logo printed on it.” I did the math and wondered, “Three hundred four-packs?” That’s 1,200 cookies!

Our three-and-a-half inch printed iced cookies start at $4.00 each. He going to spend $4,800 on cookies? That’s too much. Let’s offer 2-1/2 inch cookies at $2.50 each. It would still be a $3,000 order, but maybe that’s what he wants.

That offer was too much for the event budget. He countered, “How about twenty dozen cookies?”

We replied, “We can do 240 three-inch cookies for $3.00 each, a total of $720.”

He was happy with that order. So were we. That’s still a lot of cookies! Could we deliver to the conference venue in a neighboring town? We said we could.

I emailed him the invoice so we could start on the order. He replied, “Can I pay by e-check?” Of course. Our invoice takes you to a payment site with credit card and ACH options.

But his idea of an e-check was totally different than ours. He wanted to write out a check, take a picture of it, and email the picture to us so we could deposit it using our bank’s mobile deposit option.

Red alert! Defcon 5! Danger, Will Robinson! Are you kidding? There’s no way I’m doing that. A picture of a check does work like the real thing, as long as the bank clears it. There’s the catch. It takes up to a week for that kind of deposit to clear.

I learned that this is a set-up for fraud. Someone sends you a check for more than the agreed upon amount. All you have to do is send them a check for the overpayment. But when their check doesn’t clear, they disappear with whatever money you sent them.

I told him I could only take payment through our payment portal. He said he couldn’t do that, but looked forward to working with us in the future. When I looked him up on the corporate website, guess what? No such guy.

This all happened a few months ago. When I looked back at his emails, the first subject line “Cookies Enquiries” should have clued me in from the start. His request for different “flavours” should have tipped me off, too.

Apparently scams and fraud are business as usual for small businesses. Don’t ever let your guard down.

Posted in cookies, Food, Life

Taste-free cookies?

Photo by Anita Austvika on Unsplash

I actually went into the bank last week to get change for a twenty from a teller. I don’t do it often, but I wanted some smaller bills to pay for my haircut plus a tip.

Anyway, I’ve known one of the tellers there for a long time, and when I waved, she asked, “Are you still making cookies?” Of course we are. Our little cottage cookie business is doing okay. (Backseatgracebakery.com)

There was no one else in line, so we had a quick conversation. She told me her youngest daughter had asked about cookies. It might have been for a birthday or graduation. She quickly added, “But she’s got all those allergies.”

I said, “Well, we’ve made gluten-free, dairy-free cookies for my daughter-in-law.” Gluten-free flour is easy to find. We’ve also used plant-based butter in some recipes.

“How about nut-free and egg-free?”

“Well, I’ll have to make sure the flavoring has no nut products.” In my head I’m wondering if there is an egg substitute.

I texted my wife about the possibility of making gluten-free, dairy-free, egg-free, and nut-free cookies. She replied, “Sure, but they’re taste-free.”

I can’t even imagine navigating this world with that many food-based allergies. You’d carry an epipen with you at all times, just in case. I would make all my own food, so I knew what the ingredients were. How could you ever go to a restaurant?

I don’t think she’ll be ordering cookies from us. We can do it, but the ingredients are pricey and the product isn’t tasty. Plus, our kitchen isn’t completely gluten-free, nut-free, dairy-free, and egg-free. The liability would be overwhelming.

We do have a rolling pin that we only use for gluten-free flour. We bought it when our niece came to visit so we could make some quiche for her. We keep that rolling pin in a zip lock bag for those times when we need to be gluten-free.

Plant-based butter is a little greasier than real butter. The cookies are look a little gray, but taste pretty good when flooded with delicious icing.

How do you cater to clientele for whom every day eating is a hazard? I’m not sure you can.

Posted in cookies, Life

Everyone loves the cookie guy!

Photo by Khalid Elkady on Unsplash

I love delivering cookies. Every box brings a smile to the recipient’s face. With a gasp, they get their first look and exclaim, “These are amazing!”

But it gets better. When I pulled into a driveway last week, a little dachshund-mix dog greeted me in the driveway. Her six-inch tail was whipping back and forth a mile a minute as I stepped out of the van. With happy squinting eyes, she sat while I scratched her chin and chest, ran my hand down her back.

After a minute of that, I told her, “Hey, I’ve got some cookies for your mom.” She led me up the walk to the front door and I pushed the Ring doorbell with my elbow. Our customer answered the door and I said, “I love your welcoming committee!”

“Oh, was she out here?”

I laughed, “She’s not supposed to be out here?”

Apparently not. I thought they had an invisible fence or something. But my new little friend was just enjoying a few moments of sunshine and freedom on a beautiful afternoon.

Even the doggies are happy when the cookie guy shows up!

Need cookies? Check us out: backseatgracebakery.com

Posted in cookies

We are printing cookies!

We are printing cookies!

Well, kind of. We just added an Eddie Edible Ink Printer from Primera to our cookie business’ arsenal of equipment. It is amazing how quickly cookie cutters, icing tips, boxes and packaging, food coloring, and little pokey things for smoothing icing accumulate in the kitchen, the bedrooms, and on the dining room table. I suspect they are being fruitful and multiplying when we’re asleep.

The Eddie printer is amazing. It prints a picture with edible ink right on an iced cookie. Here are the first few that I made as I figured out how the printer worked.

You can print any text or picture right on a cookie. Once you get it set up on the computer, it only takes a few seconds. It’s pretty amazing.

I unboxed the printer yesterday. All I had to do was put the carousel in the front, hook up a few cables, pop in the ink cartridge, and I was all set to go.

Unfortunately, most of the software is for Windows and I have a Mac, but I found out a few workarounds from YouTube videos. I found a nice Elsa and Anna picture for my first efforts, one we can use for a fourth birthday party in a few weeks. The other design is for a conference. Once we get them baked, I’ll have to learn how to print them on a different shape. That will be my next challenge.

One of the hardest things to do when custom icing a cookie is lettering. This makes it a snap. Anything I can print on paper, I can put on a cookie! Photographs, logos, cartoon characters, maps, words, dates, anything.

Do they taste good? You better believe it. Butter, sugar, and frosting come together to make you reach for another…and another…and another.

If you want to see more of what we’re making stop by backseatgracebakery.com. We’re printing cookies!

Posted in dogs, Food

A delicate balance

I did a double take as I passed by the kitchen and saw a pile of homemade Loaded Chocolate Peanut Butter cookies balanced on a teetering plastic container lid. What could possibly go wrong?

What could possibly go right? A lot of dump trucks have been rumbling by our house on the way to construction sites up the street. Wire baskets in the kitchen from time to time, nudged little by little towards the edge by traffic vibration. The house shook when a neighbor brought down a dead tree in the lot next door. I think our dogs are aware of this. I’m certain they were thinking, “Just one more truck and those are ours!”

That’s one scenario. Here’s another. I can imagine the smaller, older dog encouraging the taller pup, “Just go over there and take a sniff. Just a little one. No one will know.” Just in case you’ve forgotten, our taller pup is an eight-month old Great Dane, whose chin is as tall as that island countertop. Her sniff is more than enough to send that stack flying across the kitchen floor. The little dog is quicker. I figure he’ll get four while the big dog grabs two. And just like that, everyone goes back to their respective sofas happy.

Neither dog has figured out how to open the kid gate that keeps them out of the kitchen. I saw the cookie stack long before they did and stabilized the pile for the low, low price of just one cookie. So you can still order some from the Backseat Grace Bakery.

Posted in Food, Ministry

Sometimes the kingdom of heaven really is like a banquet

While walking the dogs the other day (we take them out about twice a day), my mind wandered to some of the meals I ate while visiting new members and homebound folks. Coffee and cookies were pretty common. Sometimes good. Sometimes not. Sometimes out of a package. Sometimes homemade.

And sometimes I got a meal. Kathy was one I visited many times, while she was taking care of her father at home and then later when she couldn’t get out and around. But she could cook.

On one occasion, I had a vicar (pastoral intern) in tow when we went to visit her at lunch time. She roasted two whole chickens for us. These were surrounded by mashed potatoes, green beans, salad, and rolls. All this was followed by a Klondike bar for dessert. She always had six or seven varieties of Kondike bars in her freezer. That’s why you couldn’t find many in the store. It was enough food for a dozen people.

Pastoral ministry tip: just take a little bit of everything. Pace yourself. When pressured to get seconds, take even smaller spoonfuls. And, of course, leave room for dessert.

The day would come when Kathy couldn’t prepare meals for me. So she would have me take her out for lunch. We hit Olive Garden, Red Lobster, Alfie’s (on the beach in Ormond Beach, FL), TGI Fridays. She always paid, even though she was living off an impossibly small monthly income. She never ate much, but took home leftovers for the rest of the week. She also took home all the packs of butter on the table to go with the rolls.

When Kathy couldn’t physically get in and out of my car, she would have me stop and bring lunch. Her favorite was Chinese take out. While I would get General Tso’s chicken and fried rice, she would always request a large container of egg drop soup. When I arrived, she would drop a whole stick of butter into the soup container, and stir it until it all melted. I know, I little rich for me, too.

She also got meals on wheels each week. I got to try one of those meals. The microwavable meal was some kind of meat (the label didn’t specify), green beans, mashed turnips, and a roll. As I ate the meal she graciously shared with me, I remembered that I had eaten goat in Haiti, and banana soup and ugali in Kenya. I’ll live.

When she could no longer cook, Kathy offered me a pork roast out of the bottom of her freezer, underneath all the Klondike bars. When I asked how long it had been in there, she said, “I think it’s from last year.” It was over a year old.

That I said, “No thank you.” I wasn’t sure I’d live through that. One needs both faith and wisdom to survive in this world.

Another member I went to visit, S., had grown up in Cambodia. She escaped in the 1980’s, found refuge through a church in Michigan, and there met her husband. For my visit, she prepared enough food for twenty people. She deep fried two-dozen homemade spring rolls over a small backyard burner. To this she added multiple vegetable, noodle, and sesame seed side dishes. All for me. She didn’t even eat. She just watched me. I brought home a nice container of leftovers from her house.

And then there are many visits to ninety-eight year old B., who lived with her daughter, B2. Before Covid, B. would be awake most of the night and sleep late into the day, so she didn’t make church very often. It was a three-hour event when I came to visit. B2 always prepared a wonderful meal. I had chicken parmesan, tilapia, short ribs, meat loaf, pork loin chops. The sides were all kinds of vegetables, potatoes, rice, and bread. And of course, a dessert, most often some kind of cake or pie, with a scoop of ice cream. B. and B2. had lived in Bolivia back in the seventies, and had an arsenal of South American cuisine to draw from. Yes, it was always delicious. But it was also enough food for eight to ten people. I never had to worry about supper on the days I went to visit this family.

Every once in a great while, I would visit a family who offered me a beer. One such family thought I was German, so I had a choice of six imports that day. I only had one, since I still had to work that day and I also had to drive home.

P. who was a non-drinker, had the most extensive selection of beer and liquor in town. Whenever I visited him after his wife died, he always offered me a “bump and boost.” I think he meant a shot and a beer.

For me, the coffee (strong and black, please) was the best part. Caffeine is an essential part of an afternoon visit, if you catch my drift.

If I think of more snack and meal reviews from my time in ministry, I’ll be back to write a sequel.

Posted in cooking, Food

Valentine’s project: decorating cookies

With Valentine’s Day a week away, it’s time for decorating cookies! My wife made a nice selection of cut out sugar cookies which we packed up and took to my daughter’s house along with a nice selection of sprinkles. She made a batch of royal icing and her girls helped us decorate them.

Royal icing, made with confectioner’s sugar, meringue powder, water, and vanilla is a little different that the buttercream icing we’ve used before. It’s a little runnier at first, but then hardens nicely in less than an hour. While it’s still kind of liquid-y, you can dot it with another color or shape it with a toothpick for special effect. The sprinkles sink in nicely, too.

We had four colors of icing to work with: white, light pink, dark pink, and purple. The girls, aged five and three (the one-year-old was taking a timely nap), were more concerned about quantity than quality. They piped on plenty of icing and heaped on piles of sprinkles. Along with traditional miniature hearts and pink sugar, you’ll notice we had some unicorn heads.

Not every cookie that we decorated is pictured above. Some were eaten as soon as they were decorated. A few broke, so I had to eat them. I have no idea how that happened. A whole bunch of those teeny tiny little decorating balls rolled onto the floor. I have no idea how that happened either. But I know the family dog quickly took care of them.

We popped most of these cookies into the freezer to make sure the icing was hardened. Separated by sheets of wax paper, many but not all of them will make it to Valentine’s Day.

Part two of Valentine’s cookie decorating is coming up next week. The grandsons are up next. I have a feeling they’ll have a little less patience but a much bigger appetite.