So we are on our way somewhere in suburban Dallas when this work van pulls up next to us. I quickly snapped a picture, then pointed it out to my wife and some of our grandchildren riding along with us. I asked, “Wouldn’t it be great to work for bacon?”
That’s all it took to spark our imaginations. A granddaughter asked, “Who wouldn’t want to work for bacon?” I can almost smell bacon frying on the stove as I worked to solder copper pipe to fix a leak.
“How much bacon would it cost to fix the leak in your house?” My grandson added, “I helped the plumbers when they came to our house.” He’s considering that career path, although at age six, he may change his mind a few times. I asked, “How much would you charge to fix the AC?” He said, “A package of bacon!” “How about a BLT?” “No thanks, just bacon.”
“What if you get a free package of bacon every time you hire them for a repair?” “That would be great! The plumber comes to our house all the time.” This is true. My son has had a number of plumbing issues over the past year. A pound of bacon would take the edge off that flat-fee for just showing up.
It’s a win when your family name is the perfect marketing strategy. Who’s going to forget this logo-wrapped van? The next time there’s no hot water, someone’s going to say, “Call the bacon guy!”