
It’s dark. Really dark. The big dog and I were out for a super-early morning walk. About half-a-mile in, a car zips by with it’s flashers on and stops in front of a house. The driver hops out, leaves a package by the front door, and zips away into the night.
It’s an Amazon delivery. Rather than the familiar Amazon van, it was a guy with a package delivery side-hustle.
It’s only been a week since I learned that some shipments arrive in the early morning hours. A delivery notification arrived in my email at about 6 am. What? Orders usually arrive in the late afternoon. This was at the front door before sunrise.
We don’t live in a big enough city to have same-day delivery, but this is close. An afternoon order of a book, pair of shorts, dog toy, art supplies, journal, cosmetics, snack food, or tool may arrive before you wake up the next morning.
Isn’t that amazing? And it’s all because they know what I’m going to purchase before I do. They have so much data on me, they know me better than I know myself. My zip code, my purchase history, my search history, and my demographic announce what I’m most likely to buy. Those items are shipped to the closest warehouse. As soon as I click “purchase,” the item is already on it’s way to boxing, sealing, and distribution.
Is this a good thing? I like it. I don’t have to go anywhere. Everything I buy is brought to my house. Thank you very much!
But I’m spoiled. I expect everything in a day. Two at the most. A week? You’ve got to be kidding.
I go to the store. You don’t have what I need? Really? What kind of store are you? You don’t have my size? My color? Come on. And why is the checkout line moving so slowly? Where’s my food? Did they lose my order? I was never this impatient before. I’m beyond impatient now. I’m irritated.
I want to blame AI. It knows me. It knows when and where I’ll send my money. But really, it’s my fault. I’m in control here. I can control my purchases, attitude, consumption, appetite, spending, and browsing.
At least I think I can. Some things I need to buy. Some things are gifts. Somethings are things I want to buy.
It’s a whole new world. A pre-dawn, rapid-delivery, instant-gratification world. Sign me up!







