
This Valentine’s aisle in Walmart is impressive. And it’s not the only one. there are three more like it, stocked with baskets, stuffed animals, heart-shaped balloons, t-shirts, hats, cards, socks, centerpieces, and just about anything you can think of.
How much money is spent on Valentine’s day? The National Retail Federation reports Americans will spend around $25.8 billion this year. Of course we spend more on Christmas, Easter, and Mother’s day, but that is an impressive number.
When did this holiday become a commercial success? When I was growing up, it was mostly cheap little valentines we gave to class mates at school and the little candy hearts with cute saying printed on them. I think my dad used to give my mom a big box of chocolates, which we gladly helped her consume. But that’s about it.
We spend most of our valentine money on cards and candy for our grandchildren, along with treats and small toys. They have the most fun with the holiday.



