Every Thursday morning between ten and twenty men from our church gather for breakfast and bible study at a local restaurant. This group has been meeting for close to thirty years, longer than I’ve been the pastor at our church. I’m not going to mention the name of the restaurant, unless I feel kind of snarky a little later in this post.
Within the past year, the franchise has eliminated certain items from the menu. The first item to go: raisins. Raisins were no longer available for the guys who ordered oatmeal for breakfast. Dried cranberries, yes. Raisins? Nope. Next, no more Tabasco. OK, I realize this is a niche market. And they did offer a cheap imitation hot sauce. But if you want the good stuff, too bad. One day, we were told, “No more English muffins.” You could choose from white, wheat, sour dough, or rye bread. Or a couple of pancakes. Biscuits? Yes. All of a sudden though, one day English muffins reappeared in our choice of breads. Nice.
So I’ve been wondering, “Who makes these decisions?” I doubt that the franchise owner is fretting about dried fruit or bread. But at the corporate level, in some office somewhere, someone is pondering, “What can we do to increase our profits? Where can we cut the fat?”
Last week, one group member lamented a local Subway’s decision to eliminate Swiss cheese from the menu. Really? Cheese with holes is a staple of deli sandwiches. What happened? Tariffs on imported Swiss? Shortages and price spikes? Who knows.
I’m just curious. Who makes these decisions? And why? I’m no dummy. I know it’s the bottom line. Follow the money. Some bean counter somewhere decided that millions could be made with a simple adjustment to the menu. Whatever. We can always bring our own Tabasco. Or get our subs from a different fast food restaurant. Or boycott until they meet our demands.
So far we can still bring our bibles. That’s the important thing.